The Marketing Manager will be a skilled marketer with a passion for creating and building brands and introducing big ideas to the world. This person will collaborate across the organization to identify opportunities to share the excitement happening at Centennial Yards and craft compelling content that propels our story online and in real-world environments. This person should have a passion for Atlanta with an emphasis on Downtown Atlanta and should be excited to participate in the transformation that is occurring through the work of the Centennial Yards team as well as other development partners in the South Downtown area. The Marketing Manager will identify opportunities to create content targeting key customer audiences and pull together the key data, commentary, and insights to tell our stories. This person will be responsible for delivering compelling content that furthers Centennial Yards brand goals and leasing efforts across residential, office, and retail buildings.
ESSENTIAL FUNCTIONS: Manage social media accounts in partnership with agency partners. Stay current on local events and other opportunities for community engagement. Liaise with Public Relations firms on media pitches, events, new hire announcements, etc. Partner with internal and external resources to develop and build content for social media channels, such as photos, videos, and written posts. Collect research materials as needed to support outbound marketing efforts. Ensure website, social media accounts, brochures, and other marketing mediums are aligned with current content, including renderings, copy, video, etc. Develop marketing materials to support outbound marketing efforts and ad hoc requests from leadership team. Assist with leasing outreach and presentation support for retail and office brokers. Develop editorial calendar in concert with agency partner to keep the Centennial Yards social accounts fresh and informative. Scan the horizon for opportunities to engage in other communities, including speaking engagements, podcasts, media interviews, etc. Partner with the VP of Marketing and Communications, prioritize marketing initiatives based on real-world conditions and limited resources. Serve as internal traffic manager to prioritize requests for marketing and communications support from senior leadership team. Manage vendor relationships, including invoicing, reporting, and scheduled calls. Liaise with VP of Marketing and Communications to stay abreast of key initiatives and focus areas for the company.
EDUCATION/EXPERIENCE REQUIREMENTS: Bachelors’ Degree in English, Marketing, Journalism or related field preferred. Minimum 5+ years’ experience in a marketing management and/or brand development role. Real estate and/or property management experience preferred. Basic understanding of marketing principles and best practices. Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools (such as Google Analytics).Experience with social media marketing and analytics platforms.Ability to work with cross functional teams and leadership at all levels.Strong analytic skills and proven track record of proactive problem-solving.Strong verbal, presentation (virtual and in person) and written communication skills. Excellent command of English language required (specifically, writing for digital channels).
KNOWLEDGE, SKILLS AND ABILITIES:Proven experience managing internal and external teams to execute projects. Outstanding written and verbal communications skills. Ability to apply sound judgment in new or ambiguous situations. Ability to remain nimble and quickly shift project priorities as business needs fluctuate. Strong experience leading both strategic development and tactical execution of marketing campaigns and initiatives. Understands the Atlanta market and stays on top of local culture, including music, art, festivals, and other events. Can thrive while juggling multiple projects at various stages of development. Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape. Highly proficient in Microsoft Office and Google Analytics.
PERFORMANCE METRICS:Customer feedback from executives, peers and end users.Timeliness, thoroughness and accuracy of completed projects.Communication effectiveness.Attention to detail.Ability to work on multiple projects/tasks at the same time.