Department

Director of Marketing & Events at Jack London Square

Property Management
Posted: 11/07/2019
Full Time
Oakland, CA
Manage marketing efforts that support the center’s business objectives and provide the platform for tenants to be successful. Direct the development and implementation of marketing, community relations and public relations programs that position assigned property to local consumers and industry professionals. In addition, direct sales efforts for revenue generating events; provide management and oversight of event logistics, budget, reporting, negotiation, and contract preparation. 
ESSENTIAL FUNCTIONS:
  • Conduct outreach to prospective clients and manage the sales process from initial inquiry to final execution; Field incoming event sales to maximize revenue and placements at the Center
  • Direct on site logistics for revenue generating and Center-produced events including supervision of security, janitorial, engineering and vendors relative to event needs
  • Conduct meetings and walk-throughs with clients, vendors, partners, and stakeholders
  • Manage department expenses, invoices, and payment receipt. Monitor monthly Operating Statements to ascertain that Marketing and Special Events income and expenses are accurately documented within budget. 
  • Manage communication with onsite venues, merchants, and partners.
  • Interface with clients regarding contract fulfillment and insurance requirements ensuring compliance.
  • Lead weekly Logistics Meetings.
  • Direct and oversee all record keeping, photos, and reporting.
  • Ensure events maintain quality presentation standards, adhere to safety guidelines, and meet the expectations of the Center.
  • Oversee the development and implementation of strategic marketing, advertising, PR initiatives and forecast planning both internally and with third party consultants.
  • Manages outside advertising agency, public relations team, media placement agency and other outside vendors effectively, insuring quality and cost efficiency
  • Negotiate sponsorships and partnership arrangements
  • Develop and implement branding strategy and tactical planning for assigned property.
  • Create, direct, monitor media plan.  Direct media buying agency and implementation of plan.
  • Plan and execute online marketing programs.
  • Monitor on-site signage to ensure execution at the highest level (barricade graphics, marketing signage, common area merchant signage).
  • EDUCATION/EXPERIENCE REQUIREMENTS:
  • 4 Year / Bachelors Degree   BA/BS Degree
  • 10 years of relative work experience
  • Experience in special events sales, logistics, and execution required
  • Experience in managing expenses, contracts, and insurance requirements
  • Availability to work some weekends and evenings
  • CIM does not accept unsolicited resumes from Agencies.  Any unsolicited resumes received from Agencies will be considered property of CIM and no fees will be due or paid.  If you wish to become an approved Agency with CIM or any of its Affiliates, please contact a member of the CIM Talent Acquisition Team.