Hollywood & Highland  |  Opportunistic  |  Retail

Hollywood & Highland

In the 1990s, the once thriving Entertainment Capital of the World had fallen into decline and lost its luster for tourists and locals alike. But with the new millennium, Hollywood began to experience a resurgence of commercial activity, stimulating the area’s potential.

Dolby Theater Stage | Hollywood and Highland

In 2004, we saw an opportunity to revitalize one of Hollywood’s cornerstone properties. Hollywood & Highland Center, in the heart of the Entertainment District, was the home of the Kodak Theatre (now the Dolby Theatre) and an expanse of retail, restaurant and entertainment space.

The property opened in November 2001 as a unique open-air retail and entertainment center, but faced significant design challenges and improper tenanting, stunting its success. Nonetheless, we saw a solid foundation to build on, and realized Hollywood & Highland’s potential as the crown of the Entertainment District and epicenter for the rebirth of Hollywood.

Hollywood and Highland Plaza
Hollywood and Highland Restaurant
Chinese Theater | Hollywood

We saw the property with a vision of what it could become, identifying multiple improvements that would benefit Hollywood, including:

  • Renewing the contract to host the Academy Awards® at the Dolby Theatre
  • Attracting new family-friendly shows and performances to the Theatre
  • Signing leases with national and local restaurants, retailers, and entertainment groups well-suited to the area
  • Constructing escalators to lead visitors from Hollywood Boulevard to the center’s third floor courtyard
  • Incorporating wayfinding signage

Following these enhancements, foot traffic and net operating income at Hollywood & Highland increased significantly.

Today, Hollywood & Highland is a successful 632,000-square-foot, five-story outdoor destination featuring shopping, dining and entertainment. The center welcomes more than 25 million tourists and local visitors annually.

Hollywood and Highland

There can be no assurance that CIM will replicate past results or meet its objectives in the future.

Securities distributed by affiliate broker-dealer: CCO Capital, LLC, member: FINRA / SIPC