Third Street Promenade

A 25th Anniversary Feature

Third Street Promenade

Throughout our 25-year history, CIM has created gathering places for communities. One of CIM’s earliest projects was Third Street Promenade, a pedestrian-only outdoor shopping and entertainment attraction in the heart of Santa Monica.

Third Street Promenade

Creating a Vibrant Gathering Place

By the early 1980s, Third Street was dotted with vacant storefronts and struggling retailers. In the mid-1980s, the City of Santa Monica and local organizations worked to revitalize six blocks in downtown, with Third Street Promenade as the centerpiece. The City envisioned a vibrant environment where visitors could gather, shop, dine and stroll along the tree-lined street with their family and friends.

Third Street Promenade

CIM recognized the potential of this destination and saw an opportunity to bring life to the area with an appealing mix of top retailers. We got involved with the project in 1994 and eventually acquired and developed 10 properties along Third Street. The development brought popular retailers such as The Disney Store, Abercrombie & Fitch and Banana Republic to Third Street Promenade, helping attract regular visitors to the area, creating vibrancy and commerce.

Third Street Promenade

Today, Third Street Promenade is one of Santa Monica’s most enticing attractions, with more than 60 stores, 25 restaurants and many entertainment-oriented merchants. Life bustles through the area with people drawn by the retailers, street performers and delicious offerings for almost any palate. 


Our early involvement in the project was fundamental to transforming Third Street from an underutilized area to a vibrant mixed-use entertainment district and a gathering place for the community.  Our work at Third Street Promenade demonstrates our commitment to creating value for our stakeholders and enhancing communities for 25 years, and we’re just getting started.

There can be no assurance that CIM will replicate past results or meet its objectives in the future.

Securities distributed by affiliate broker-dealer: CCO Capital, LLC, member: FINRA / SIPC