Our first projects were in urban, southern California communities. Our reach has since expanded to communities of all sizes across the Americas, but enhancing urban communities is still integral to our purpose.
Before initiating an urban project, we identify communities in transitional and thriving areas that are most likely to benefit from our work and then seek to create value for our partners and co-investors. Next, we implement our distinctive five-point community qualification process.
Community qualification takes between six months and five years. The process combines quantitative expertise, such as demographic data and historical analysis, with a qualitative, on-the-ground understanding of a community’s needs and potential.
As part of our process, we consider five essential criteria:
Our community qualification process helps ensure that our work makes a positive difference in communities while creating value for our stakeholders.
Hollywood is one example of our commitment to enhancing the communities we serve.